Starter if you have under 100 products, one language, and just want to automate basic product questions. Professional if you want a branded AI experience with real analytics and human handoff. The jump from Starter to Professional is significant — it's not just "more capacity," it's a qualitatively different product.
| Feature | Starter | Professional |
|---|---|---|
| Products | Up to 100 | Up to 1,000 |
| Persona | Template (pick from presets) | Custom (designed in workshop) |
| Languages | 1 | Up to 5 |
| Conversations/month | 500 | 5,000 |
| Data sync | Manual re-upload | Weekly auto-sync via API |
| Analytics | Volume + top questions | Full: intent, gaps, demand, comparisons |
| Human handoff | No | Yes (email) |
| Custom styling | No | Yes |
| Setup time | 1–2 weeks | 2–4 weeks |
You have a small, stable product range (under 100 products that don't change often). You're testing whether an AI assistant adds value before investing more. Your products are straightforward enough that a template personality works. You operate in a single language and market. You don't need human handoff — if the AI can't answer, a "contact us" link is sufficient.
Your brand voice matters and you want the AI to sound like you, not a generic bot. You need analytics beyond basic volume — you want to know what customers are asking, what's missing, and what to build next. You need human handoff for complex queries. You serve multiple languages or markets. Your product data changes regularly and you need automatic sync.
Starter is a tool. Professional is a branded experience. If you're a small shop automating FAQ-type questions, Starter works. If you're trying to create a distinctive customer interaction that represents your brand and generates business intelligence, you need Professional.